Rolling out The Tetley brand across signage, web & digital, print and of course t-shirts!


Bringing a brand to life takes more than a static ‘brand guideline’ document – you have to feel the love!

The former Tetley Brewery Headquarters was transformed into Leeds’ premier contemporary art centre and a major cultural venue for the city, launching in November 2013. Outsmart were part of redeveloping ‘The Tetley’ from the initial stages. As founding partners, Outsmart consulted on and then created the new ‘Tetley’ brand and then created every aspect of the visual identity on all materials including external and internal signage, advertising, what’s on guides, menus, T-shirts, flags, posters, the website, email comms and more.

For the best part of 18 months, we lived and breathed The Tetley brand. And now we call The Tetley home, from our office on the third floor. Visiting The Tetley is the perfect way to see our work in situ. Plus, they obviously serve Tetley’s in the bar downstairs if you’re thirsty. What more of an excuse do you need to pop in?

Get in touch to find out how what our design skills can produce for your business.