lime people

Lime People

  • Marketing Strategy
  • Branding
  • Design
  • Digital
  • Print
  • Direct Marketing
  • Radio

Lime are a recruitment business focusing on the Logistics, Industrial, Manufacturing and Engineering sectors with several offices based around the UK.

Originally known as Kalcrest, the client came to Outsmart asking us to re-brand and re-name the company. They were so impressed with the concept we created and the striking visual identity we developed that they came back to us to work on web design and build, brochure design, internal comms, business cards, print management and a marketing strategy involving data purchase, direct mail and telephony.

The distinctive branding has proven to have real impact with existing and prospect clients.

“Lime’s unique proposition offers its clients free in-house training and HR consultancy – which is a refreshing approach to recruitment services and definitely results in sharper businesses.” Jaeger Rowland, Account Manager.


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