CLEVER MARKETING STRATEGIES
B2B Sales Promotion for Craven Manufacturing
Most businesses fail at marketing for mainly one reason. They don’t do enough, consistently enough. That’s why planning activity, even at low levels of engagement is vital – it’s not a tap you can turn on and off. We find that engaging enough channels on a consistent basis is also an issue. Some people like Twitter but neglect LinkedIn. Some send regular emailers, but they end up in the trash as the content isn’t compelling enough. Some do direct marketing but have no way of measuring effectiveness and then never follow it up.
They say if you fail to plan, plan to fail. We say plan with Outsmart and we’ll deliver effective communications to your budget and on deadline. And remember, it WILL happen because it’s OUR day job – not yours!