Outsmart have rebranded and relaunched a new website for creative therapists, Chroma at www.wearechroma.com as well as producing a targeted marketing campaign to launch Drumpower, an innovative therapy programme new to the UK.
Chroma specialise in delivering art, drama and music therapy services to organisations throughout the UK. All Chroma’s activities have a series of defined outcomes which include enhanced educational attainment, improved concentration and attention spans in the classroom, better co-operation between colleagues, more rapid rehabilitation and improved wellness at work.
The launch of the website also coincides with the launch of Drumpower, to be delivered into schools this September. Aimed primarily at years 7 and 8, Drumpower helps students overcome violent behaviour, diminishes social difference and boosts self-confidence and co-operation. In a Drumpower music therapy session, the emphasis is on rhythmical improvisation using drums – an instrument everyone can play.
The Drumpower marketing campaign involves database creation, a direct mailpiece followed up by email and telephony (working with Blueberry Marketing Services) and the initial campaign is aimed at schools in three different geographies.
Managing Director Daniel Thomas commented ‘Outsmart have done an excellent job in overhauling the brand and how we communicate with our partners and customers. 2015 promises to be a very exciting year for Chroma and Drumpower is an excellent addition to our range of creative therapy programmes.’
Outsmart’s Creative Director Paul Harker remarks ‘Communicating with schools and teachers is an area we have some experience in and it’s vital you do something memorable and which gets talked about around the school. Our Drumpower mailpiece involves a great use of personalisation and incorporates an actual drumstick to drive home the message regarding the power of music as a vehicle for therapy.’
For more information visit the Chroma website