The new brand, product catalogue and website for J&C Joel has been unveiled with the help of Outsmart at the ProLight + Sound Show in Frankfurt.
J&C Joel is one of the world’s leading theatre and drape manufacturers and have been involved in recent high profile events such as the opening and closing ceremonies of the biggest sporting event on the planet, including Vancouver 2010, London 2012 and Sochi 2014.
More than 9 months in the planning and execution, this is Outsmart’s biggest project to date. Outsmart have also designed the exhibition stand and produced a company video to relaunch the J&C Joel brand to customers and journalists on the exhibition stand.
Outsmart’s MD Andy comments ‘With such a wide ranging and varied project including so many elements all needing to be launched on the same day, Outsmart took an unusual approach to the project by effectively working ‘in-house’ for the client two or sometimes three days a week. It was the only way we were going to achieve the brief of a grand unveiling in Frankfurt.’
Outsmart will now handle marketing strategy and execution, as well as B2B PR going forward. ‘There are also three more exhibitions planned for this summer alone’ added Andy ‘as well as an extensive programme of online advertising, email and direct marketing. We are already delighted with the positive comments regarding the new brand and catalogue and traffic to the website is already exceeding previous levels.’
Have a look at the website at www.jcjoel.com