Outsmart give out PURLs at Christmas

Outsmart’s infamous Christmas Card campaign has landed this year that has included sending everyone a personalised Christmas Card that contains a Personalised URL (PURL) to the Outsmart website to take part in a specially designed Outsmart Christmas Quiz.

The quiz includes 10 multiple choice questions about which team member has completed certain activities throughout 2012 and beyond, entries will then go through to a leader board of results with the ultimate winner being awarded a bottle of bubbly. Outsmart will also make a donation to their supported charity The Sick Children’s Trust for every entry that is received.

Andy Taylor, Managing Director of Outsmart said “The focus of the campaign is obviously to wish all of our contacts a very happy and prosperous festive season, however what we also hope is that contacts can interact with the card in a fun way so that it will potentially stay on their desks for longer than just the run up to Christmas.

We are also delighted to be continuing to support The Sick Children’s Trust, a charity very close to the Agency.”

Previous Christmas Card campaigns have contained a betting slip for all recipients, with an accumulator bet on events to happen in the up-coming year.

Paul Harker, Creative Director said “Previous Christmas Cards that have included the bet have always gone down well, and this year we came very close to winning especially as we predicted events such as Team GB winning more than 20 gold’s at the Olympics, Robbie Williams to leave Take That and Kate and William to announce their pregnancy. However, it was time to refresh the campaign and the Outsmart quiz should be a good bit of fun for one and all.”