Marketing agency, Outsmart, and media buying agency Boutique Media Communications have been appointed by furniture retailer AHF to overhaul its six figure, consumer facing ‘Winter Sale’ campaign following a competitive five-way pitch.
AHF, which is one of the largest independent furniture retailers in the UK, will run the new integrated marketing campaign across its entire retail estate of out of town retail parks and department store concessions throughout the busy Christmas retail period.
The campaign, which will be created and executed by Outsmart, will include a mix of outdoor advertising, radio, press and direct marketing.
Matt Hesketh, Sales and Marketing Director of AHF, said: “We were impressed with the energy and effort both agencies applied to the pitch and their combined approach left us convinced that they would be able to create a compelling campaign that would effectively articulate our brand during the busy festive period.”
Andy Taylor of Outsmart, said: “This is a great win for both businesses and one that represents a fantastic opportunity for 2012 which is hopefully just the start of many more successful campaigns with Boutique Media going forward.”
Simon Bollon from Boutique, concluded: “We are delighted to have been appointed and hope this is just the start of a wonderful, long term relationship with AHF for both agencies. We were impressed with the company’s drive and ambitions for the brand and are delighted to be working alongside Outsmart, who genuinely impressed us with their ideas and approach to the joint pitch.”