Leading manufacturers of flame retardant fabrics and drapes for the entertainment and event industries J&C Joel have appointed Leeds based marketing Outsmart as their in-house marketing team with responsibility for branding and marketing communications.
J&C Joel have over 40 years of history in manufacturing and supplying fabrics for theatres, TV & film, education, conference and events, live shows and arenas around the world and have grown significantly over the last 15 years that includes offices in Hong Kong, Dubai and Australia.
James Wheelwright CEO of J&C Joel said “Our business is built on excellent partnerships and the appointment of Outsmart is a logical step to forming a partnership that will help push this business forward and achieve the ambitious growth targets we have set.”
Wheelwright continues “Outsmart have demonstrated a true desire to understand our business and understand the technical expertise that makes this company successful.”
Andy Taylor, Managing Director or Outsmart “J&C Joel have a phenomenal story to tell. From their original textile mill in Sowerby Bridge in the heart of Halifax, this company has become a global player and are one of the Top 5 fabric companies in the world and yet they are the industry’s best kept secret.”
Taylor continues “their capabilities are endless, from creating the classic red theatre drapes for all of the world’s leading theatres to making curtains fly over audience’s heads at over 40 miles per hour. The truth is the products that J&C Joel manufacturer are all around us and are on our TV screens all of the time without us realising it; from making weird and wonderful shapes that have featured as part of Olympic ceremonies to providing the fabric and flooring for very popular Saturday night TV shows that we strictly can’t mention! Quite simply without J&C Joel ‘s expertise the show doesn’t go on.”