case studies

Virgin Health Bank

Following successful UK relaunch which then rolled out in the Middle East, and then internationally, the team at Outsmart were behind the creation of the logo and branding, which was then realised as website design and build, brochure design and print, exhibition design and eBroadcast design, build and broadcast.

Virgin Health Bank are an international business based in Qatar, and are in the business of collecting, processing and storing cord blood stem cells. It is a very sensitive subject, highly technical and demands an honest and straightforward marketing approach with clearly stated objectives.

Outsmart’s Creative Partner Paul Harker comments ‘Working with such a recognisable, world class brand was an honour, and visiting the Virgin HQ and meeting the Global Brand Director was an experience in itself!’

Visit the website at www.virginhealthbank.com