Independence Telecare don’t sell mobile phones, they sell peace of mind. With handsets specially designed to be user friendly for an audience of elderly customers and a 24 hour support and monitoring service in case of emergencies; ITL help people remain independent for longer.
Outsmart created a targeted media campaign to support their launch into a test market. We designed and produced a leaflet and arranged for it to be inserted in local newspapers that over 110,000 people saw in the key test area. This action was supported this with banner ads, social activity and other digital media.