case studies

Craven

Craven are a catering, medical and storage equipment manufacturer based in Knaresborough, North Yorkshire. Craven set a challenging brief to add a substantial sum to their bottom line. This resulted in a brand refresh and the employment of the Outsmart Breakthrough Process. In a campaign to open the doors of Procurement Directors in the NHS and the Private Health sector, Outsmart employed data purchase, direct mail, eBroadcast and telephony which introduced the business to a new, narrowly defined target audience and resulted in tangible results and a measurable return on investment.

Outsmart’s Managing Partner Andy Taylor comments ‘Craven are an ambitious business, and are able to produce a range of products both cheaper and with a higher technical specification than many of the big names in the sector. We are delighted the Breakthrough Process was so successful, and look forward to future campaigns.’

Visit the website at www.craven-solutions.com