Boring B2B comms? Not for Craven – it’s a chocolate advent calendar!

our seth

Outsmart have produced a B2B Christmas Promo Campaign for Craven Manufacturing, launched today with a proper chocolate-filled advent calendar.

The advent calendar features ‘Our Seth’, Craven’s pet pooch and features the Yorkshire rose emblem with the strapline ‘Flat Caps, Not Flat Packs’. Craven’s MD Angus Roberts explains ‘We at Craven are proud British manufacturers of shelving, storage equipment and trolleys for the catering and medical sectors. We wanted a Christmas promo which delivered something memorable for our loyal customers and Outsmart have come up trumps once again.’

The advent calendar reveals a daily tasty treat – a festive choc and either a tempting offer for Craven’s customers or a cheeky christmas joke. Throughout the month Craven will also be asking customers and friends to nominate a charity to receive Craven’s £1,000 charity donation.

As well as the advent calendar mailing, the campaign with also include a series of emails to prompt people to get involved.

Outsmart’s MD, Andy Taylor comments ‘We’ve had some good fun with this. B2B comms don’t have to be dry, dull affairs. We believe that if a business makes them timely, relevant and gives their messages a bit of sparkle, it can make all the difference to the return on investment.’

The B2B Christmas Promo Campaign follows previous work for Craven during 2014 on a successful World Cup campaign, a Back to School campaign which resulted in a 22% uplift in monthly sales and the recent Halloween campaign offering ‘frightenly good deals!’