AHF unveils marketing campaign with Outsmart

Furniture retailer AHF has unveiled a new marketing campaign, created by Outsmart, to run for two weeks for the Easter period.

The marketing includes POS, full page press ads and a regional radio advertising campaign, using a media strategy mapped by Outsmart and Boutique Media Communications.

Matt Hesketh, sales and marketing director of AHF, said: “The timing of the new campaign is significant – Easter is an important weekend for the retail industry, and a time when many people turn their attentions to home improvements. Delivery charges on major purchases such as furniture are a bugbear for customers, so we hope this fun, upbeat campaign will differentiate us from our competitors.”

http://www.thedrum.co.uk/news/2012/04/04/ahf-unveils-marketing-campaign-outsmart